Strategic Communication
The articles linked to on this page are republished with permission of their respective publishers or authors.
A Commander's Strategy for Social Media - By Thomas D. Mayfield III
Joint Force Quarterly, no. 60 (1st Quarter 2011): 79-83.
A National Strategic Narrative
By Mr. Y with preface by Anne-Marie Slaughter, Professor of Politics and International Affairs, Princeton University - Woodrow Wilson Center 2011
A New Military Strategic Communications System
MAJ Robert F. Baldwin, SAMS Monograph (AY 06-07)
A Strategic Failure: American Information Control Policy in Occupied Iraq
Dr. Dora Sol Goldstein, Military Review (Mar-Apr 2008)
An Ever-Expanding War: Legal Aspects of Online Strategic Communication
By Daniel Silverberg and Joseph Heimann, Published in Parameters, Summer 2009
Attack or Defend? Leveraging Information and Balancing Risk in Cyberspace -- May-June 2010 MILITARY REVIEW
By Professor Dennis M. Murphy, Director of the Information in Warfare Group, Center for Strategic Leadership at the U.S. Army War College
Chairman's 2010 Social Media Strategy
Office of the Chairman of the Joint Chiefs of Staff Public Affairs Social Media and Online Strategy for 2010 -- 23 March 2010
Communicating with Intent: DoD and Strategic Communication
LTC Lindsey J. Borg, Air University (April 2007)
Cyber Influence and International Security
Franklin D. Kramer and Larry Wentz, Defense Horizons January 2008
DOD Strategic Communication: Integrating Foreign Audience Perceptions into Policy Making, Plans, and Operations
GAO Report, May 2012
Does Soft Power Matter? A Comparative Analysis of Student Exchange Programs 1980–2006
Carol Atkinson, Vanderbilt University
Fighting Back: New Media and Military Operations
Dennis M. Murphy (November 2008)
Fighting the Information War but Losing Credibility: What Can We Do?
Nielson-Green, Rumi, Military Review (July-August 2011)
Fostering a Culture of Engagement - Lieutenant General William B. Caldwell IV, Lieutenant Colonel Shawn Stroud, and Mr. Anton Menning
…the Army must get beyond “business as usual” to embrace a culture of engagement -- responsiveness mandates that the Army provide timely and transparent information proactively.
From the Chairman - Strategic Communication Getting Back to the Basics - Admiral Mullen
"we have allowed strategic communication to become a thing instead of a process, an abstract thought instead of a way of thinking. It is now sadly something of a cottage industry....We need to get back to basics"
General Petraeus -- COMISAF Assessment dated 21 January 2011
Letter to the Soldiers, Sailors, Airmen, Marines, Coast Guardsmen, and Civilians of the NATO International Security Assistance Force
Getting the People Part Right: A Report on the Human Resources Dimension of US Public Diplomacy
The United States Advisory Commission on Public Diplomacy (2008)
Hurricane Katrina: Communications & Infrastructure Impacts
Dr. Robert Miller, Senior Research Professor, National Defense University
In Search of the Art and Science of Strategic Communication by Professor Dennis Murphy
PARAMETERS, US Army War College Quarterly, Winter 2009-10, Vol. XXXIX, No. 4
Information and Communication Technologies for Reconstruction and Development Afghanistan Challenges and Opportunities
Larry Wentz, Frank Kramer, and Stuart Starr Center for Technology and National Security Policy National Defense University January 2008
Jihadist Terrorist Use of Strategic Communication Management Techniques
Dr. Carsten Bockstette, George C. Marshall, European Center for Security Studies, (Dec 2008)
Learning to Leverage New Media
By Lieutenant General William B. Caldwell IV, U.S. Army; Mr. Dennis M. Murphy; and Mr. Anton Menning. Military Review May-June 2009.
Mapping Smart Power in Multi-stakeholder Public Diplomacy / Strategic Communication - Bruce Gregory
“New Approaches to U.S. Global Outreach”, The Institute for Public Diplomacy and Global Communication, George Washington University October 5, 2009
Marine Corps Functional Concept for Strategic Communication (SC)
The purpose of this functional concept is to inspire thought and stimulate experimentation, wargaming and debate about the nature of strategic communication and its utility to the Marine Corps as an institution and, specifically, to the Marine Air-Ground Task Force (MAGTF).
NATO - ACO Strategic Communications
ACO DIRECTIVE 95-2 (12 Apr 2012): Provides guidance on the planning and conduct of Strategic Communications within ACO.
Negotiation in the New Strategic Environment: Lessons from Iraq
David M. Tressler, USAWC SSI, (August 2007)
New Media and the Air Force
Air Force Public Affairs Agency Emerging Technology Division
New Media and the Warfighter Workshop Initial Impressions
Dennis M. Murphy USAWC Center for Strategic Leadership (March 2008)
On The Nature of Strategic Communciations
Carnes Lord, Joint Forces Quarterly (3rd Qtr 2007)
Opening Statement of James K. Glassman
Senate Foreign Relations Committee Hearing on Nomination as Under Secretary of State for Public Diplomacy and Public Affairs January 30, 2008
Our Visual Persuasion Gap -- Parameters -- Spring 2010
By Martin Gurri, Craig Denny, and Aaron Harms
Propaganda: Can a Word Decide a War?
Dennis M. Murphy and James F. White from PARAMETERS (Autumn 2007)
Public Communications: Vital Link to Maintaining the Public's Trust During Crisis
Michael B. Perini, Director of Public Affairs, North American Aerospace Command and U.S. Northern Command
Public Diplomacy Model for the Assessment of Performance
A report to the U.S. Advisory Commission on Public Diplomacy by The LBJ School of Public Affairs, University of Texas at Austin September 2010
SOCIAL MEDIA - Federal Agencies Need Policies and Procedures for Managing and Protecting Information They Access and Disseminate
United States Government Accountability Office (GAO) Report to Congressional Requesters
Social Media and the Army
MILITARY REVIEW March-April 2010, by Chondra Perry
Strategic Communication and Countering Ideological Support for Terrorism
U.S. House of Representatives Armed Services Committee Subcommittee on Terrorism, Unconventional Threats and Capabilities Statement of Captain Hal Pittman Acting Deputy Assistant Secretary of Defense (Joint Communication)(15 November 2007)
Strategic Communication and National Security
Admiral James G.Stavridis JFQ / issue 46, 3d quarter 2007
Strategic Communication and the Combatant Commander - By Jeffrey B. Jones, Daniel T. Kuehl, Daniel Burgess, and Russell Rochte
JFQ / issue 55, 4th quarter 2009 - It is important to emphasize the indispensable role that combatant commanders play in strategic communication (SC), which includes the coordination of statecraft, public affairs (PA), public diplomacy, military information operations, and other actions through which we engage and influence key global communities.
Strategic Communication in Domestic Disasters
Dennis Murphy, Carol Kerr (August 2006)
Strategic Communication in the New Media Sphere
By Timothy Cunningham, Joint Forces Quarterly, Issue 59, 4th Quarter 2010
Strategic Communication: A Mandate for the United States
Jeffrey B. Jones, Joint Forces Quarterly (Issue thirty-nine)
Strategic Communication: A Primer
CDR (UK) Steve Tatham, Defence Academy of the United Kingdom/Advanced Research and Assessment Group (December 2008)
Strategic Communication: Key Enabler for Elements of National Power
Richard J. Josten, IOSPHERE (Summer 2006)
Strategic Communication: Who Should Lead the Long War of Ideas
COL Jeryl C. Ludowese, USAWC SRP (2006)
Strategic Communications: An Expanded IO Role?
COL Stephen P. Perkins, IOSPHERE (Winter 2006)
Strategic Communications: How to Make it Work?
MAJ Marshall V. Eckland, IOSPHERE, (Fall 2005)
The Military - Media Relationship - A Dysfunctional Marriage?
By Tom Shanker and Major General Mark Hertling - the two debate the contentiousness - and the common ground - that exist between the military and the media.
The Role of Information and Communication in Disaster Response
Dennis Murphy, From Threats at our Threshold: Homeland Defense and Homeland Security in the New Century (October 2007)
The Second Battle of Hastings
By Major Cliff W. Gilmore, USMC, Special Assistant for Public Communication to the Vice Chairman of the Joint Chiefs of Staff
The Toppling - How the media inflated a minor moment in a long war. -- By Peter Maass
The New Yorker, January 10, 2011
The Trouble With Strategic Communication(s)
Dennis Murphy (January 2008) This article originally appeared in the Winter 2008 issue of “IO Sphere” and is reprinted here with the permission of the editor
The Truth is Out There: Responding to Insurgent Disinformation and Deception Operations
Cori E. Dauber, (Military Review Jan-Feb 2009)
Toward Strategic Communication
Brigadier General Marie K. Eder, Military Review (July-August 2007)
U.S. INTERNATIONAL BROADCASTING Challenges Facing the Broadcasting Board of Governors
Statement of Jess T. Ford, Director International Affairs and Trade Thursday, April 29, 2004
U.S. PUBLIC DIPLOMACY State Department and Broadcasting Board of Governors Expand Post-9/11 Efforts but Challenges Remain
Statement of Jess T. Ford, Director International Affairs and Trade Monday, August 23, 2004
U.S. PUBLIC DIPLOMACY State Department and the Broadcasting Board of Governors Expand Efforts in the Middle East but Face Significant Challenges
Statement of Jess T. Ford, Director International Affairs and Trade Tuesday, February 10, 2004
U.S. Public Diplomacy: Background and Current Issues
Kennon H. Nakamura, Analyst in Foreign Affairs; Matthew C. Weed, Analyst in Foreign Policy Legislation December 18, 2009
U.S. Public Diplomacy: State Department Efforts to Engage Muslim Audiences Lack Certain Communication Elements and Face Significant Challenges
GAO (May 2006)
Update to Congress on National Framework for Strategic Communication
This report updates the 2010 report issued in March 2011 and includes an overview of how the U.S. Government is organized for strategic communication. The report is required under the National Defense Authorization Act of 2009.
Antulio J. Echevarria II (June 2008)
YouTube War: Fighting in a World of Cameras in Every Cell Phone and Photoshop on Every Computer - By Dr. Cori E. Dauber -- November 2009
Strategic Studies Institute Monograph -- In this radically new information environment, the enemy no longer depends on traditional media. This is the “YouTube War.”
Reference Material
2006 QDR Roadmap for Strategic Communication
DOD (2006)
Afghanistan and Pakistan Regional Sabilization Strategy
Office of the Special Representative for Afghanistan and Pakistan Updated February 2010
Army Social Media Handbook, Ver #2, Aug 2011
This edition includes updates to Army social media policy and new examples of Army leaders using social media effectively. It provides instructions on how to respond to social media imposters and fake sites. It also includes an expanded operations security section and an extensive social media glossary.
Chinese Information Operations Strategies in a Taiwan Contingency
Testimony of James C. Mulvenon, PhD. (September 15, 2005)
CJCS Memo to Deputy SecDef
CJCS December 2007
Commander’s Handbook for Strategic Communication and Communication Strategy
Version 3.0, US Joint Forces Command, 24 June 2010 -- This handbook serves as a bridge between current practices in the field and the migration into doctrine. As such, the intent is to inform SC proponents, practitioners, doctrine writers, educators, and trainers of SC for inclusion in joint doctrine, education, and training.
Department of Defense Report on Strategic Communication - Dec 2009
DOD report describes how DOD “understands strategic communication, offers DOD views on the appropriate DOD role in strategic communication and public diplomacy, explains existing DOD processes and organizations that support effective strategic communication and describes some potential future avenues for improvement and change (including an assessment of the option of establishing a strategic communication board within DOD)."
DoD New Media Policy
February 2010
Final Report of the Defense Science Board Task Force on Strategic Communication
DSB January 2008
ISAF Strategic Communication Presentation
March 2012
J6 Strategic Communications Plan
JCS J6, (February 2007)
National Framework for Strategic Communication
The Obama administration's comprehensive interagency strategy for public diplomacy and strategic communication of the Federal government.
Presidential Executive Order 13584 of September 9, 2011
Developing an Integrated Strategic Counterterrorism Communications Initiative and Establishing a Temporary Organization to Support Certain Government-wide Communications Activities Directed Abroad
Principles of Strategic Communication
Department of Defense (August 2008)
Public Diplomacy: Strengthening U.S. Engagement with the World
A strategic approach for the 21st century. By the Office of the Under Secretary of State for Public Diplomacy and Public Affairs
State Department Efforts Lack Certain Communication Elements and Face Persistent Challenges
GAO(3 May 2006)
Strategic Communication Joint Integrating Concept - 07 October 2009
The Strategic Communication Joint Integrating Concept proposes how a joint force commander circa 2016-2028 might plan and execute joint operations to achieve strategic communication objectives within the context of a broader national effort.
The First Quadrennial Diplomacy and Development Review - Leading Through Civilian Power
See page 60 for information on Public Diplomacy
US National Strategy for Public Diplomacy and Strategic Communication
June 2007

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