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The Art and Science of Strategic Communication
 
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IN SEARCH OF THE ART AND SCIENCE OF STRATEGIC COMMUNICATION

Professor Dennis M. Murphy
USAWC Center for Strategic Leadership

The views expressed in the document are those of the author and do not necessarily reflect the official policy or position of the U.S. Army War College, the Department of the Army, the Department of Defense, or the U.S. Government.

 

SUMMARY

The nature of warfare and military decision-making is understood to be both art and science, in combination varied according to circumstances. Professor Murphy argues that US warfighting commanders have their skills honed in current military education and training to employ the 'art' of strategic communication, but require a shift in organizational culture to maximize application of that art. He further argues they risk failure when considering implementing the 'science' of strategic communication without expert help .

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This page last updated on 18 March 2010.

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