A COMMANDER'S STRATEGY FOR SOCIAL MEDIA Colonel Thomas D. Mayfield III US Army Senior Service Fellow The views expressed in the document are those of the author and do not necessarily reflect the official policy or position of the U.S. Army War College, the U.S. Department of the Army, the U.S. Department of Defense, or the U.S. Government.

 

SUMMARY

Examining the issue through the "ends, ways, and means" paradigm, a US Army Senior Service Fellow author argues in this Joint Forces Quarterly article that a key to the U.S. military being successful in the future will be senior leaders' ability to develop strategies that take advantage of the changes in the ways information moves around the world while denying the enemy exclusive rights to the same.


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